I’m a creative leader, brand strategist, graphic designer, and marketing specialist in Northwest Arkansas. I’ve spent my career collaborating and designing through agency work and leading out-of-the-box creative projects of all sizes. In my current role, I lead brand strategy and in-house creative efforts for Experience Fayetteville, the destination marketing organization for Fayetteville, Arkansas. My career path has led to some unexpected and incredible projects from rebranding community festivals and creating a mobile visitors center named “Vanny” to marketing an art-themed basketball court and designing for a world championship.

Out of office, you can find me traveling, cooking, reading, making art, camping, hiking, paddling, or gathering friends for laughs and snacks.