Experience Fayetteville partnered with BlkBx agency to re-brand in 2017. Along with a new logo, typefaces, and creative, we wanted to reposition our brand entirely. We went from being the A&P commission that handles grants and advertising to a thriving, welcoming, adventurous artsy city. This re-brand permeated our digital and physical spaces and led to a remodel in 2019 and Vanny the Fayettevan in 2022.

CLIENT: EXPERIENCE FAYETTEVILLE

PROJECT DATE: 2017 - PRESENT