OZARKS: FACES AND FACETS OF A REGION

Executed brand position for Experience
Fayetteville in Washington D.C. Curated
artwork and designed promotional items for
the Smithsonian Folklife Festival in Summer
of 2023. Event setup featured “Vanny” the Fayettevan, local artwork and giveaways. Experience Fayetteville also sponsored local artist and musician participation throughout the festival to put the brand strategy of celebrating art and music in the Ozarks into action.

CLIENT: EXPERIENCE FAYETTEVILLE +
ARKANSAS TOURISM + SMITHSONIAN

PROJECT DATE: JULY 2023