The Fayetteville Ale Trail is a tourism initiative by Experience Fayetteville that focuses on celebrating and enjoying local crafted beer. We created a passport for participants to get stamped at each brewery location and returned for prizes. My role is to develop and lead reprint of the passport each year, design and order the prizes and merch. Our marketing team maintains a website, social media presence as well as physical presence at events like the Arkansas Craft Beer festival, First Thursday Fayetteville and Frost Fest. We’ve grown the program from 7 breweries to 24.

CLIENT: EXPERIENCE FAYETTEVILLE

PROJECT DATE: 2016 - 2024