Fayetteville Welcomes The World: 2022 Walmart UCI Cyclo-cross World Championships
Hosting a UCI World Championship is an honor that few cities have the privilege of experiencing. From January 27-30, the international cycling community’s eyes were firmly focused on Fayetteville as we welcomed the world to our great city. From the opening ceremony on Thursday evening to three days of racing from Friday to Sunday, Fayetteville’s debut was phenomenal and will pay dividends for many years to come in positioning us as a world-class cycling destination.
Walmart UCI 2022
Cyclo-Cross
World Championships
In early 2022, Fayetteville served as the local organizing committee in hosting our largest event to date. Partnering with an events management team and international stakeholders, I led creative for environmental graphics, Experience Fayetteville brand strategy, social media, and event website efforts. Working closely with great print and event teams, we executed a signage manifest of over 1200 pieces for the event.
Clients and stakeholders: Experience Fayetteville +
Union Cycliste International + Walmart + Medalist Sports
PROJECT DATE: January 2022